Gem-A to share world-renowned gemmological education with ‘Gem-A USA’ expansion

New non-profit company to form collaborative partnerships with Accredited Teaching Centres across the United States

Press Release: February 2019

Gem-A (the Gemmological Association of Great Britain) has established an independent, non-profit entity in the United States, with 501 (c)(3) status, designed to facilitate its world-leading gemmological education in this strategically important market.

Gem-A USA will provide the same Gemmology and Diamond Diploma courses designed to inspire and educate the next generation of gemmologists.

To mark this exciting step into the United States, Gem-A USA has announced that JTV (Jewelry Television) will be the first to offer its Gemmology Foundation, Gemmology Diploma and Diamond Diploma courses in Knoxville, Tennessee, as an Accredited Teaching Centre (ATC).

Gem-A and Gem-A USA Accredited Teaching Centres are carefully-selected institutions that provide access to Gem-A courses in all corners of the world in a broad range of languages. As a long-standing partner of Gem-A and sponsor of the annual Gem-A Conference, JTV was an obvious choice to support Gem-A USA in diamond and gemstone education in the United States.

As one of the leading retailers of jewellery and gemstones across the United States, JTV has been instrumental in sharing gemmological knowledge and inspiration with more than 85 million American homes, cultivating a new market of gemstone lovers and buyers in the process.

Gem-A CEO, Alan Hart FGA DGA, commented: “With fantastic partnerships across Asia and Europe, we believe now is the perfect time for Gem-A to expand its reach with Gem-A USA. As our affiliate in the US market, both institutions share the same commitment to gemmological education, quality courses and teaching excellence that has shaped Gem-A since its inception in London in 1908.”

“We are also thrilled to welcome JTV as the first ATC for Gem-A USA. In the coming months, we look forward to welcoming more institutions, schools and colleges who share our passion for gemmology and nurturing the next generation of gemstone and jewellery professionals.”

President and CEO of JTV, Tim Matthews added, “JTV is proud to become the first US Accredited Teaching Centre. Built on a strong foundation of gemstone education and excellence, JTV is well equipped to deliver an exceptional learning environment for those looking to further their gemmological education in the US.”

Gem-A USA has just been formally unveiled at Gem-A’s Big Gem Bash, a meeting of Gem-A members in Tucson, Arizona. Timed to coincide with the annual Tucson gem and mineral shows, the announcement was met with a positive reaction from Gem-A members based in North America.

Anyone interested in finding out more about Gem-A USA is encouraged to contact the team at Gem-A HQ in the United Kingdom on

Institutions and educational facilities interested in becoming a Gem-A USA Accredited Teaching Centre can email for application details.

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About Gem-A

Gem-A, The Gemmological Association of Great Britain, is the world’s longest established provider of gem and jewellery education. The globally-recognised Gem-A Gemmology Diploma evolved from the first gem course proposed for the UK jewellery trade in 1908. Today, the Association’s prestigious Gemmology and Diamond Diplomas are taught in seven different languages across 26 countries.

Based in London, England, Gem-A is a charitable organisation committed to promoting the study of gemmology through the provision of education, equipment and membership of an internationally renowned community of gem professionals and enthusiasts. Every November, Gem-A hosts its world-renowned Gem-A Conference, welcoming more than 300 delegates to London to discuss gemmological topics and network with fellow professionals.

For more information, please contact

About Jewelry Television®

JTV (Jewelry Television®) is the leading retailer of jewelry and gemstones in the United States. With a proven 25-year history, JTV leverages an omni-digital strategy designed to elevate the customer experience through holistic, digitally-driven touch points, including live TV programming, 24 hours a day, seven days a week to 85 million U.S. households, an industry leading mobile optimized e-commerce platform, and a robust and engaging social media presence. As part of its commitment to customer satisfaction and the development and distribution of educational content, the company employs numerous Graduate Gemologists and Accredited Jewelry Professionals. is one of the largest jewelry e-commerce websites in the country according to Internet Retailer's Top 500 list for 2017. For more information, visit and JTV's social media channels: Facebook, Instagram, YouTube, Twitter, Pinterest and LinkedIn.

To register for more information on Foundation and Diploma gem classes offered by JTV, please contact

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